Tuesday, November 5, 2013

Subscriber/Subscribed Index

YouTube subscriptions are things everyone wants to get. As a content producer, I love it when people subscribe to me. As a content consumer, I love finding awesome producers to subscribe to. However, I only subscribe to three people. Three. Not thirty. Not three hundred. I'm fairly certain that seeing me in the subscriber list would mean a lot more to a content producer than some pre-adolescent consumer who subscribes to pagefuls of LQ channels.

To measure the quality of subscribers a channel has, I propose the Subscriber/Subscribed Index. YouTube should, for each subscriber to a channel, divide the number of people that subscribe to the person by the number of people that person subscribes to, and then average all those. That would be a much better demographic than age to determine the devotedness of the audience.

For example, I have 22 subscribers at the moment. Only one of them has more than that (about 900). However, each one has literally uncountable subscription targets. So, my viewer base's SSI is very low, probably a little more than 1 including Mr. 900 and essentially zero without him.

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