I'm currently trying to market a product to a certain rather niche market. The pool of potential customers is finite and indeed quite small, so it's very important that I make the best of the contacts I've found.
There is no shortage of sales strategy articles or cold e-mail templates on the web. I have no trouble getting ideas. The problem is that there are so many, and all the advice is conflicting. Not a single article that I recall has specified what markets/circumstances its contents should be used on. I feel that the more informal examples would be inappropriate for my target audience. There's even one page with nine different formats for cold e-mails, which all use different methods of persuasion. Still, no mention of what cases each is appropriate for.
Usually I would try to meet in the middle and incorporate aspects from everything I read, but such e-mails are supposed to be concise. A bland, safe message would probably be supremely useless in terms of audience engagement. This will be a tricky project.
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