Monday, August 5, 2013

Start Broad, Get Narrow

I think I've discovered the way to become well-known on YouTube.  You need to start by doing a wide array of things -- I do Minecraft, Commander Keen, programming, and chess on my channel.  Then, you can share your content in a lot of places.  Some series will be unsuccessful, but the ones that are will attract many viewers if you share your content in the right places.

This strategy might even have application in the world of business.  HP started as a very unfocused company, even reaching into agriculture.  It soon became known for its computer manufacturing and became very successful.

People like to see a lot.  There's a marketing adage, "the more they see, the more they buy."  While your YouTube channel may not be monetized (I personally will never subject my viewers to in-stream ads), showing a wide array of content will watch what interests them and then they just might check out other content from you.

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